Niche Brand Cocktails
As a team of food and drink enthusiasts we couldn’t figure out why, as the craft beer and gin industries were promoting quality ingredients, cocktails were moving in the opposite direction – cheap, sugary concoctions that do not resemble the cocktails they were inspired by.
We set to right these problems and offer something different: a range of premium-strength canned cocktails, that could be served in under 30 seconds, with all natural ingredients and packed full of flavour as if you’d just stepped away from the bar.
With the support of CSF Ventures, (formerly Shout About Suffolk) Niche Cocktails was launched in February 2020 adapting its B2B business plan to cater for world in lockdown by going direct to consumers through online sales and subscription services.
By 2021 as hospitality started to open back up, the business began to transition sales from ‘at-home’ to hospitality and trade, building a customer base of independents, whilst continuously developing and extending the collection to offer 10 unique delicious cocktails for a range of differing palates
2022 saw Niche Cocktails land its first grocery listing at the Southern Co-op, distribution through two wholesalers and continued growth amongst independents. In the same year we won FSB East of England Start Up Business of the Year as well as Best Premium Canned Cocktails – UK at the Luxlife Food & Drink Awards.
2023 has got off to a good start with new wholesaler listings as well as several independent partners.
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